Merchandizing and styling come from the necessity of putting clothing in a context. It’s interesting to observe how stores put clothing out because it is a not just an act but a process. How to hang and arrange things so that they might best sell (without going on-sale). Brands hire stylists to work on look-books ( a collection of photographs compiled to show off a model, a photographer, a style, or a clothing line), so that the clothing put together conveys a singular idea or season.
When I choose what clothes to shoot each week I have to consider what I would pair each piece with and how I would wear it. Thinking this way often makes helps me justify purchases in my own day to day life. In other words “The art of our necessities is strange, That can make vile things precious” (King Lear).
My outfit choice is featured below: