Helmut Lang x Robert Mapplethorpe

I throw around terms like “minimalism” and “draping” pretty often on this blog so I am going to try to describe the work of Helmut Lang without falling back on either. Though the brand is now known for their contemporary basics in the 90’s Helmut Lang was on the fore front of luxe work wear for creative types. At it’s peak (late 80’s-early 90’s) Helmut Lang was compared to Comme des Garcons for it’s deconstructive style. Though creative control is no longer in the hands of the actual (person) Helmut Lang, the current creative directors try to uphold the brand’s tradition of sharp lines and intellectual design albeit in a more commercial form.

Helmut Lang x Jenny Holzer x Marc Atlan

Vintage Helmut Lang

Modern day Helmut Lang